Lumaya
Store
Lumaya is a French cosmetics label with a quiet promise: clarity, softness, and trust. We translated that into a storefront where editorial layout meets commerce—product pages that explain feel and ritual, categories that stay legible when the catalogue grows, and a tone of voice that feels human, not template-driven. The goal was not just to sell online, but to mirror the care you expect from a brand that lives on bathroom shelves and in daily routines.
On the conversion and SEO side, we wired the journey end-to-end: confident CTAs, a checkout path that reduces doubt, collection and editorial content structured for discovery, and a mobile-first experience where speed and thumb reach actually matter—because in beauty, hesitation costs carts. The outcome is a site that can scale with the brand while staying pleasant to run, iterate, and season with new launches.
